The power of positive linking is in your hands when you have the tools, training and confidence to make contacts and connections that really count. Use these handouts to follow-along or review ideas from this year's session.
This is the session that causes oohs and ahhs every time. Updated for 2014 I've thrilled to preview some brand new tools especially for my friends at the NRPA Congress. Download this handout and use links to quickly access sites mentioned at the session. Happy Exploring!
Whether you are seeking additional financial, political or
volunteer support – the path to success is paved with partnerships! But, your brand and public image determine who
or what organizations perceive themselves as your ‘brand- match.” In this fast paced session you’ll evaluate
your current brand using a variety of perspectives. Trough a step-by-step process you’ll develop
a Partnership Plan sure you to help
you broaden your reach and resources.
Get ready for a rollicking ride through the most Awesome Apps and Cool Tech tools, Southern Illinois! Here are the handouts to help you hang on and blast off to your favorite sites and links. Please comment below to let me know that you have accessed the handouts. Thanks and happy hunting.
In the past week or so I've come across several discussions and articles relating to high tech options for community engagement. Most focus on the ability to use smart phone technology to generate real-time customer feedback, launch surveys, report safety or maintenance concerns or even hold virtual town hall meetings. I'd love to learn how agencies are using these technologies and more importantly, how they are being combined with customer service strategies. After all, no matter how much customer feedback is collected and how sophisticated the analytics -- none of really matters if there is no system to make improvements. Is there a training component in place to, not only use and understand the technology, but also to elevate program quality, customer service standards, communication strategies, etc. As a trainer in the park and recreation field I have seen many examples of agencies embarking on high-cost needs assessments without making sure that the basic customer service needs are being met.
I love the concept of open and ongoing communication, but am passionate about arming staff with the toolkit to address, answer, improve based on insights. A few of the recent companies that are jumping into the digital world of citizen engagement and feedback are MindMIxer, Textizen, Peak Democracy, Opiniator, and many more. At first glance I really like Opinator for its ability to forward comments to specific people. Because staff is stretched so thin, I like that it allows your park users to be an extension or your department. For example, a mom notices a playground safety issue. Mom can text the comment to a number displayed on your playground signage. That comment is directed to your playground safety specialist or maintenance supervisor. The problem can be addressed before there is an injury or incident.
Matthew Selbie, President and Founder at Opiniator explains that there are agencies using this technology in a number of ways -- for reporting potholes to the Department of Transportation and to surveying customers immediately following or, even during, an event or activity. The possibilities are limitless.
Here are some links to articles about the many communities that are using smartphone technology to connect with customers. Please comment and share what you know about these technologies so others can learn from your experiences.
It is an honor to speak for dedicated health care professionals, and the Caifornia Society for Respitory Care helped me breathe easy all through my presentation. My session called, Schmoozapalooza, was a fun way to get everyone working the room and took the fear out of talking to strangers.
Here are the handouts and additional resources I promised to share with my audience during my keynote session. Feel free to downlaod and share with others in your organization. I look forward to seeing you again at another educational event.
Thanks to the generoristy of my friend and parks and recreation marketing magician, Tustin Larson, I'm thrilled to post one of the finest parks and recreation marketing plans I've come across in my 20 years working with the profession.
While your community might be quite different than, La Quinta, a desert town near Palm Springs, California; I encourage you to review the plan for its format, media choices and quality. As always if your agency needs assistance with a branding or marketing plan -- please call me at 760.809.3231.
Talking to strangers comes pretty naturally to me. I thank my Mother, Father and probably every ancestor that came before them. I truly believe that some people are natural born schmoozers. They are not just fearless when it comes to reaching out to strangers, but also seem to be able to go from zero to best friend at the speed of sound. I'll admit that some days, when surrounded by strangers on airplanes, in airport lounges, at Starbucks or anywhere else on planet Earth; I love talking to strangers. On other days, however, I'd rather sink into a comfy chair, wrap my hands around my cup of coffee and bury myself into my iPhone, pad, computer, book -- you get the idea. But, for the most part -- networking comes pretty easy to me. I realize, however, that for the majority of people, the idea of talking to strangers in busines or social situations can cause real anxiety.
I came across an article by Elaine Knowles on a trendly site called Brazen Careerist which targets young career-seekers and those who are just beginning a profession career. Knowles article is targeted to young women which outlines some simple strategies for developing some networking savvy. The tips work, of course for men, as well as teens and older folks, too.
In a nutshell, the article's author outlines these 5 networking tips to help those on the shy-side find their inner extrovert (talk about an oxymoron)...
The Introvert’s Guide to
1) Never forget: You’re the
Skills and Talents – 3As – Assess, Affirm and
Top of mind awareness
2) Open your eyes and
Observe and mimic confident networkers
Never stalk or annoy
Smiles are like a welcome mat
3) Be comfortable in your
Invest in a networking “uniform”
Create a look that represents your desired image
Be aware of the “dress ‘code’”
4) 4. Look people in the
5) Communicate with clarity
See yourself as others see you
Mirror, mirror on the wall
Practice, practice, practice
Juggling networking “tools of the trade”
So, shy readers -- what tips can you offer to help other get over their networking anxiety. Share your ideas below...
As I prepare to depart for Atlantic City and the Tri-State Camp Comference, I reflect on all the time I've spent with camp professionals in the past 10 years or so. I've spoken at many conferences but have also had the privilege of working onsite with several camps as a marketing consultant and staff trainer.
Camp professionals are a special bunch -- joyous, youthful, passionate and generous. As you continue to market and plan for the summer of 2013 I wish you great success and ample registrations. May your bunks be full! As promised I'm happy to post my presentations for the two sessions presented at this year's Tri-State conference. Please let me know if you reviewed or dowloaded the presentations. Of course, I am always at your service if you need help with marketing and staff development.
As always, spending time at the Illinois Parks and Recreation Conference was both warm and cold. The reception from friends, old and new was warm, but the crazy January weather was freezing -- actually well below freezing. This morning I presented my latest version of Awesome Apps and Cool Tech Tools and am happy to share the slides below. For those who attended I hope your head has stopped spinning from the plethora of truly amazing resources. If you download the slides, please leave a comment.
I look forward to my next trip to Illinois. You never know... maybe the temperature will climb into the 20's on my next visite.