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    July 01, 2009

    Are your camps listed?

    I recently got a call from someone who had heard me speak at a Camp Conference asking if I had any last minute suggestions to help boost enrollment this summer.  After doing a bit of brainstorming related to offering premiums for referrals, attractive discounts for siblings or signing children up for additional weeks of camp, I happened to ask,"Are your camps listed on the popular Camp Directories?"  I was surprised that this savvy camp director was unaware of these types of directories and was enthusiastic about their existence. 

    Often, similar to telephone directories, these on-line directories offer free basic listings.  Of course, they also offer many fee based enhanced listings and advertising opportunities.  Post a basic listing at the very least and explore paid listing options with a knowledgeable marketing expert.  Here are the ones that ranked highest when I did a Google search for Summer Camps.  I couldn't help but noticed how very few public and non profit camps are listed on these sites.  I'm sure you're welcome.  But, these directories can't list you if they don't know you exist.  Make yourself known by investing 30 - 60 minutes of your time and listing your camps on these sites:

    http://www.summer-daycamps.com

    http://www.summercamps.com

    http://www.camppage.com

    http://www.gocamps.com

    And, if you have an opinion about any of these sites or have others to add, please leave a comment below!

    You Asked for it! Social Networking Policy Sample

    Because I speak and offer webinarsTeens on computers that help agencies set up Social Networking Strategies, I’m often asked to provide sample Social Networking Policies. I’m no attorney but I can offer a link to a sample policy that was originally published by the American Camp Association in their magazine

    The policy which was drafted by Summit Communications Group is simple and straightforward. It is written in language both you and your staff will understand. Of course, you’ll want to edit based on advice from your own legal advisors – but it’s a good place to start.

    If you have a policy you can share with others -- please email it to me at: littleredsbigideas@gmail.com

    Democracy Quotes - Part Two

    As we approach Independence Day here is the second of the three part series of quotes on "Democracy."  (The first part ran just before Memorial Day and the third will run run just before Labor Day.  Enjoy and keep waving the red, white and blue.

    George Orwell:

    In a time of universal deceit, telling the truth becomes a revolutionary act.


    George Washington:

    As Mankind becomes more liberal, they will be more apt to allow that all those who conduct themselves as worthy members of the community are equally entitled to the protections of civil government. I hope ever to see America among the foremost nations of justice and liberality.


    Gore Vidal:

    Apparently, a democracy is a place where numerous elections are held at great cost without issues and with interchangeable candidates.


    H. L. Mencken:

    Democracy is only a dream: it should be put in the same category as Arcadia, Santa Claus, and Heaven.


    H. L. Mencken:

    As democracy is perfected, the office represents, more and more closely, the inner soul of the people. We move toward a lofty ideal. On some great and glorious day the plain folks of the land will reach their hearts desire at last, and the White House will be adorned by a downright moron.

    The Baltimore Evening Sun, July 26, 1920


    H. L. Mencken:

    A good politician under democracy is quite as unthinkable as an honest burglar.


    Hermann Goering:

    Naturally the common people don't want war; neither in Russia, nor in England, nor in America, nor in Germany. That is understood. But after all, it is the leaders of the country who determine policy, and it is always a simple matter to drag the people along, whether it is a democracy, or a fascist dictatorship, or a parliament, or a communist dictatorship. Voice or no voice, the people can always be brought to the bidding of the leaders. That is easy. All you have to do is to tell them they are being attacked, and denounce the pacifists for lack of patriotism and exposing the country to danger. It works the same in any country. quote verified at snopes.com


    Howard Winters:

    Civilization is the process in which one gradually increases the number of people included in the term 'we' or 'us' and at the same time decreases those labeled 'you' or 'them' until that category has no one left in it.


    Hubert H. Humphrey:

    The right to be heard does not automatically include the right to be taken seriously.


    Irving Kristol:

    Democracy does not guarantee equality of conditions - it only guarantees equality of opportunity.


    J. William Fulbright:

    In a democracy, dissent is an act of faith.


    Jane Addams:

    We have learned to say that the good must be extended to all of society before it can be held secure by any one person or any one class. But we have not yet learned to add to that statement, that unless all [people] and all classes contribute to a good, we cannot even be sure that it is worth having.


    Jane Auer:

    Voting is one of the few things where boycotting in protest clearly makes the problem worse rather than better.


    Jerome Nathanson:

    The price of the democratic way of life is a growing appreciation of people's differences, not merely as tolerable, but as the essence of a rich and rewarding human experience.


    Jerome Nathanson:

    The price of the democratic way of life is a growing appreciation of people's differences, not merely as tolerable, but as the essence of a rich and rewarding human experience.


    Jesse Jackson:

    In politics, an organized minority is a political majority.


    John Bright:

    Demand the ballot as the undeniable right of every man who is called to the poll, and take special care that the old constitutional rule and principle, by which majorities alone shall decide in Parliamentary elections, shall not be violated.


    John Dewey:

    The aim of education is to enable individuals to continue their education ... (and) the object and reward of learning is continued capacity for growth. Now this idea cannot be applied to all the members of a society except where intercourse of man with man is mutual, and except where there is adequate provision for the reconstruction of social habits and institutions by means of wide stimulation arising from equitably distributed interests. And this means a democratic society.


    John F. Kennedy:

    We are not afraid to entrust the American people with unpleasant facts, foreign ideas, alien philosophies, and competitive values. For a nation that is afraid to let its people judge the truth and falsehood in an open market is a nation that is afraid of its people.


    John Gardner:

    The citizen can bring our political and governmental institutions back to life, make them responsive and accountable, and keep them honest. No one else can.


    John Simon:

    Democracy encourages the majority to decide things about which the majority is ignorant.


    Laurence J. Peter:

    Democracy is a process by which the people are free to choose the man who will get the blame.


    Lillian Hellman:

    Decision by democratic majority vote is a fine form of government, but it's a stinking way to create.


    Lord Acton:

    The one pervading evil of democracy is the tyranny of the party that succeeds, by force or fraud, in carrying elections.


    Lyndon B. Johnson:

    We preach the virtues of democracy abroad. We must practice its duties here at home. Voting is the first duty of democracy.


    Mark Twain:

    Citizenship is what makes a republic -- monarchies can get along without it.


    Mark Twain:

    We adore titles and heredities in our hearts and ridicule them with our mouths. This is our democratic privilege.


    Meg Greenfield:

    Everybody's for democracy in principle. It's only in practice that the thing gives rise to stiff objections.


    Mohandas K. Gandhi:

    To safeguard democracy the people must have a keen sense of independence, self-respect, and their oneness.


     

    June 19, 2009

    You say recreation, I say re-creation

    I came across an article in The Minneapolis Star-Tribunee, my home town paper (I'm a Minnesota girl at heart -- transplanted to the better weather of San Diego) which took a look at the two pronunciations of the word "recreation." 

    The older original definition;
    rec⋅re⋅a⋅tion  [rek-ree-ey-shuhn]
    –noun
    1.    refreshment by means of some pastime, agreeable exercise, or the like.
    2.    a pastime, diversion, exercise, or other resource affording relaxation and enjoyment.
    Origin:
    1350–1400; ME recreacioun (< MF recreation) < L recreātiōn- (s. of recreātiō) restoration, recovery, equiv. to recreāt(us) (see recreate ) + -iōn- -ion

    re-cre⋅a⋅tion  [ree-kree-ey-shuhn]
    –noun
    1.    the act of creating anew.
    2.    something created anew.
    Origin:
    1515–25; re- + creation

    The article's author, Heath Sershen, explains that a slight shift in emphasis transforms this word into distinct definitions; however says Sershen, the best way to define recreation might be to blend the two definitions into one: something created anew by means of some pastime, agreeable exercise, or the like.

    In other words, recreation is what you do  and re-creation is why you do it. So however you say it -- make sure you take the time to do it!

    June 16, 2009

    Send this Press Release! -- July is Recreation and Parks Month

    Here is a cut, paste and edit press release for you to send to local media to spread the word that JULY is Recreation and Parks Month.  Send it the last week in June or the first week in July suggesting a few story ideas that highlight your most noteworthy or visual events and activities.

    Celebrate! July Is National Park and Recreation Month

     

    For Immediate Release

    Media contact: Your Name

    Your Phone

    Your Email


    YOURTOWN, Your State .- July 2008 -
    Since 1985, the National Recreation and Park Association has designated the month of July as National Recreation and Parks Month. Here in [your town] July is a time for many celebrations such as [list festivals, events, parades, etc.] each of which is made possible because of the work of [your agency name here]. However, recreation facilities and parks are busy with campers, athletes, picnickers, swimmers and other parks and recreation enthusiasts all year long.  For those who haven’t explored [community name’s] many beautiful parks in a while, July is a fantastic time to experience the many benefits of parks and recreation.  Log onto [www.yourwebsite.com] to learn more about summer programming, volunteer opportunities and community events.


    This year, [use this paragraph to highlight new or renovated facilities, special events, or other newsworthy items that can be highlighted as part of Recreation and Parks Month]. 


    Explains [your spokesperson’s name here] “As we observe Park and Recreation Month, we recognize the vital contributions of employees and volunteers throughout our community who maintain, staff and plan parks and recreation facilities. These dedicated professionals and volunteers keep our public parks clean and safe for visitors, organize and coach youth sports teams, provide educational programming on health, nutrition, first aid and gardening, advocate for more open space and better trails, and fund raise for local improvements.”  [Spokesperson] adds, “They work tirelessly to ensure that public parks and recreation facilities are safe and accessible places for all [city name] citizens and visitors to enjoy.


    As part of a summer full of activities and community celebrations, help [your town] celebrate this month that highlights the hard work and passion of public park and recreation supporters across the country, and the joy that comes from our places and spaces.


    For more information on Park and Recreation Month activities call [your name/number] and log onto [your website] or log on to
    www.nrpa.org.


    ###

    June 15, 2009

    July is National Recreation and Parks Month and More

    River_jumper_2There's so much to celebrate in July from Bikinis to Parks and Recreation.  Flaunt your stuff to the media this month as you celebrate all things summer.

      July Events

    • Bikini Month, Natl

    • Bioterrorism/Disaster Education and Awareness Month
    • Black Family Month, Natl
    • Blondie and Deborah Harry Month, Intl
    • Blueberries Month, Natl
    • Cell Phone Courtesy Month
    • Culinary Arts Month, Natl
    • "Doghouse Repairs" Month, Natl
    • Family Reunion Month
    • Grilling Month, Natl
    • Herbal/Prescription Awareness Month
    • Home Inspector Appreciation Month, Natl
    • Horseradish Month, Natl
    • Hot Dog Month, Natl
    • Learn Arabic Month
    • Make a Difference to Children Month, Natl
    • Recreation and Parks Month, Natl
    • Roots and Branches Month
    • Skyscraper Month
    • Smart Irrigation Month
    • Social Wellness Month
    • Wheelchair Beautification Month, Natl
    • Women's Motorcycle Month

    June 05, 2009

    More applicants than jobs? Here's an idea

    I recent discussion on LinkedIn gave me an idea that I thought I'd share.  The economy has created a glut of people applying for jobs that previously attracted young, entry-level students or young adults.  Now, however, layed-off professionals, un-retirees and other candidates are surprisingly lining up to become camp counselors, maintenance workers and clerical staff.  All this is may be happening at the same time your budget and staff are being cut.  So, is there anyway to make lemonade out of these economically sour lemons?  Here's one ideas...

    I suggest offering volunteer (unpaid) positions to qualified applicants who aren't offered paid positions.  As most people know, the longer one is out of a job the harder it seems to be to find one.  So offering people the chance to "work" even without a salary may be a win-win-win situation.  You get good help to supplement your dwindling staff hours, your customers are better served AND "volunteers" can fill avoid holes in employment history times-lines and beef up their resume with new experiences gained at your agency. 

    Maybe you're already creatively recruiting volunteers at your agency.  Share your story below. 

    June 03, 2009

    Best Quote on Advertising I've Heard All Year

    During the Amazon.com annual meeting last month in Seattle, CEO Jeff Bezos said:

    "Advertising is the price you pay for having an unremarkable product or service."

    In this era where word-of-mouth reigns supreme, this says it all!  What's your favorite business quote?

    June 02, 2009

    25 Media Experts to Follow on Twitter

    Twitter041609 If you're looking to following some really smart media experts to follow Twitter but can't seem to separate the savvy from the silly, then check out this fantastic list of the 25 Media People recently posted on the on-line version of Ad Age Magazine. Use the comments to add your favorite tweeters.. And if you'd like to follow me on Twitter: @jodirudick.  Here are three of my favorites from the list... 

    Pete Cashmore, founder-CEO of Mashable, the social-media blog
    Follow: @mashable
    Tweet: "Reading: 'The Problem with Social Media in the Office' -http://bit.ly/DkZE5"

    Jennifer Preston, just named the first social-media editor at The New York Times
    Follow:
    @NYT_JenPreston
    Tweet:"Hi, I'm the NYT's new social media editor. More details later. How should @nytimes be using Twitter?"

    Sree Sreenivasan, Columbia Journalism School professor and "technology evangelist/skeptic"
    Follow:
    @sreenet
    Tweet: "was offline for 5 days (most in 15 years). some of you spotted my tweets, which I post-dated to appear automagically via @hootsuite."

    May 25, 2009

    June Events

    As you get prepare for the crowds of swmmers and campers, take a look at all the other June Celebrations.  Now is the time for you to kick your publicity and promotion into high gear.  Tie in to the obvious (end of the school year) as well as the more obscure such as National Rivers Month

    June

    • Accordion Awareness Month, Intl
    • Adopt-A-Shelter-Cat Month
    • Aphasia Awareness Month, Natl
    • Cancer from the Sun Month
    • Candy Month, Natl
    • Celibacy Awareness Month
    • Child Vision Awareness Month
    • Childhood Cancer Campaign Month, Intl
    • Children's Awareness Month
    • Dairy Alternatives Month
    • Effective Communications Month
    • Entrepreneurs "Do It Yourself" Marketing Month
    • Fireworks Safety Months
    • Gay and Lesbian Pride Month
    • GLBT Book Month, Natl
    • Iced Tea Month, Natl
    • June Dairy Month
    • June Is Perennial Gardening Month
    • June Is Turkey Lovers' Month
    • Lady Lawyers Month, Natl
    • Learn French Month
    • Men's Month, Intl
    • Pharmacists Declare War on Alcoholism
    • Potty Training Awareness Month
    • Professional Wellness Month
    • Rebuild Your Life Month
    • Rivers Month, Natl
    • Rose Month, Natl
    • Safety Month, Natl
    • Soul Food Month, Natl
    • Sports America Kids Month
    • Steakhouse Month, Natl
    • Student Safety Month
    • Vision Research Month

    Save the Planet!

    July 2009

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